content-strategy
Use when building topic clusters, creating content briefs, planning editorial calendars, analyzing content gaps, or evaluating content quality. Also use when developing E-E-A-T signals or creating AI-aware content guidelines for service businesses.
| Model | Source |
|---|---|
| sonnet | pack: seo |
Full Reference
Content Strategy
Section titled “Content Strategy”SEO-driven content strategy for service businesses — topic cluster architecture, content gap analysis, content briefs, editorial calendar, E-E-A-T quality evaluation, AI content guidelines, and performance tracking. Every piece of content planned here has a search purpose and a conversion goal.
Quick Reference
Section titled “Quick Reference”| Phase | Focus | Output |
|---|---|---|
| 1 | Hub-and-spoke cluster model | Cluster map per service |
| 2 | GSC gap analysis + competitor audit | Prioritized topic list |
| 3 | Per-piece content brief | Structured brief with SEO specs |
| 4 | Monthly editorial calendar | Publishing schedule by stage |
| 5 | E-E-A-T quality gate | Pass/fail checklist per piece |
| 6 | AI content guidelines | Human oversight rules |
| 7 | Performance tracking | GSC + GA4 per-content metrics |
| Item | Value |
|---|---|
| Cluster model | Hub-and-spoke — pillar page + cluster content |
| Internal linking rule | Every cluster → pillar, pillar → all clusters |
| Anchor text rule | Descriptive (not “click here”) |
| Seasonal publishing lead | 6–8 weeks before peak season |
| Thin content threshold | < 300 words |
| Stale content threshold | > 12 months without update |
| Keyword density max | > 2% = over-optimized — revise |
| Alt text coverage min | < 80% = flag |
| Content gap threshold | Position > 20 with > 500 monthly impressions |
| Gap data source | google-search-console-api |
| AI content rule | Human domain expert review required on every AI-assisted piece |
Reference Index
Section titled “Reference Index”| I want to… | File |
|---|---|
| Get the content brief template, editorial calendar template, E-E-A-T checklist, AI content guidelines, performance tracking setup | reference/templates-and-tracking.md |
Usage: Read the reference file matching your current task from the index above. Each file is self-contained with code examples and inline gotchas.
Announcement
Section titled “Announcement”┏━ 🎯 content-strategy ━━━━━━━━━━━━━━━━━━━━━━━━━━┓ ┃ SEO-driven content planning — topic clusters, ┃ ┃ briefs, E-E-A-T, and editorial calendar ┃ ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛