meta-conversions

Use when setting up Meta Conversions API (CAPI), implementing server-side event tracking, debugging event deduplication, monitoring EMQ scores, or creating custom conversion events. Also use when the Meta Pixel alone is insufficient due to browser restrictions or privacy settings.

Model	Source
sonnet	pack: ads

Full Reference

┏━ 🔧 meta-conversions ━━━━━━━━━━━━━━━━━━━━━━━━━━┓ ┃ Use when setting up Meta Conversions API (CAPI… ┃ ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

Meta Conversions

Meta Conversions API (CAPI) sends events server-to-server, bypassing ad blockers and browser cookie restrictions. Run CAPI alongside the browser Pixel — they are complementary, not alternatives.

Quick Reference

Item	Value
Endpoint	POST https://graph.facebook.com/v21.0/{PIXEL_ID}/events
Deduplication window	48 hours by event_name + event_id
EMQ target	7+ (6 minimum acceptable)
event_time format	Unix seconds (not milliseconds)

Reference Index

I want to…	File
Send CAPI events, set up custom conversions, test events	reference/sending-capi-events.md
Fix deduplication, improve EMQ, hash PII correctly, monitor pixel	reference/deduplication-and-emq.md

Usage: Read the reference file matching your current task from the index above. Each file is self-contained with code examples and inline gotchas.